BEHIND THE SCENES

No interns on the mic

I love making things. Shooting the video, cutting the clip, writing the caption, building the campaign. Consumed for Good is a media company run by someone who'd rather be in the edit than in a meeting about it.

Billy Swain and Emily Matthews taking a selfie above a hillside city

Billy & Emily (Gibson stayed home)

SENIOR CREW ONLY
ORIGIN STORY

Previously on Consumed for Good

README.TXT

Hi, I'm Billy

I was born in California, grew up in Portland, Oregon, and served in the US Coast Guard before heading back to finish college at Saint Mary's College of California.

I started Consumed for Good because I love the making part: planning a shoot, finding the hook in the first three seconds, trimming a podcast clip until it lands, and testing ad creative to see what people actually stop for.

I'd rather be inside Meta Ads Manager, Google Ads or a TikTok draft than talking about them in a meeting. When you work with us, the person on the call is the one shooting, editing, posting and optimizing. Sleeves rolled up, every week.

WHAT I LOVE

Hands on the controls

▶ TRACK 01

Making the stuff

Shooting, editing, designing and writing. The best part of the job is turning an idea into something people actually watch.

▶ TRACK 02

Living in the platforms

Ads Manager, Google Ads, TikTok, Reddit, the podcast host and the analytics. I know where the buttons are because I click them every day.

▶ TRACK 03

Sleeves rolled up

No deck-and-disappear. I ship the work, check the numbers and make it better the next week.

THE CREW

Meet the cast

Billy Swain
Billy Swain FOUNDER · CREATIVE & MEDIA Makes the content and runs the campaigns. Usually found in the edit or deep in an ad account.
Emily Matthews holding a cup of coffee
Emily Matthews PROJECT MANAGEMENT & LOGISTICS Keeps shoots, timelines and deliverables on track. Billy's better half, and the reason everything ships on time.
Gibson the dog wearing a tiny cowboy hat
Gibson CHIEF MORALE OFFICER A very good boy who enjoys watching the world go round. Supervises every project. Hat optional.
HOW WE RUN THINGS

Station rules

01

No hand-offs

The person you talk to is the person making your content and running your ads. You won't get passed to a junior account team.

02

Make it, then run it

The creative we make is the creative we put money behind. No second agency guessing what your brand sounds like.

03

Plain-English ratings

Monthly reviews that tie the numbers back to the plan, not a templated dashboard nobody reads.

04

Still for good

We make time for nonprofits and mission-driven brands, including volunteer marketing work.

STAY TUNED

Want to be on the next episode?

Tell us what you're building. We'll tell you how we'd put it on air.

Book a call